Music has always been my passion and drive. I have been singing since the age of 3 and writing songs from the age of 11. I was born in Armenia and grew up listening to Stevie Wonder, Aretha Franklin, Mariah Carey, Donny Hathaway & Tupac. At the age of 4, I did my first live performance singing "I Just Called To Say I Love You" by Stevie Wonder. The love and support from the large crowd struck deeply and set me on my path to music.

In 2002 I released my first album independently and on September 16th, 2008 my new album entitled "New Style, New Sound" was released. For this project I've worked with platinum producers from around the world like Beat Merchant (Akon, Massari, Keisha Chante), DJ Altay from Turkey/Germany (Tarkan, Bushido), Op Beats (Method Man, Paul Wall), Illmind (50 Cent, Young Buck, Black Eyed Peas, Pharoahe Monch) and newcomer Psyrex. My own style of music is very unique and different then anything that’s out there, it’s a mixture of Hip Hop, R&B, Reggae with a twist of Indian, Turkish, Arabic & Armenian. With the success of my 3rd album I have been performing live shows regularly in Los Angeles, Miami, Las Vegas, at such venues as the Hollywood Key Club, The Mint, Wilshire Ebell Theater, Royal Palms Resort, Club Barcelona, Catalina Hotel and earlier this year I was asked to be the featured vocalist for DJ Khaled's 2008 Mixtape Vol 1 with Lil’Wayne, Young Jeezy & Akon and recently I was asked to be the star of DJ Khaled's upcoming Vol 2 Mixtape.  I have been part of 10 major Mixtapes with such artists as Kanye West, Jay-Z, Timbaland, Nas, Mary J. Blige and 50 Cent. I also recently released my own Mixtape Hosted by Keri Hilson Featuring Timbaland that had over 250,000 downloads in its first week.  All together the Mixtapes I've been part of has had over 1.2 MILLION downloads. I have been featured in magazines like The Source, Music Connection, Music Insider, The Music Review. In 2008 I was named Best Vocalist, Best Songwriter and Best Song for the month of July for my new single "Find A Way" off my new album "New Style, New Sound" by singeruniverse.com and songwriterunivers.com and my new song "Birthday Suit" was recently nominated for Hip-Hop Song Of The Year by Hollywood Music Awards which takes place November 20th, 2008 at the Hollywood Highlands.

RadioIndy.com/William and the RadioIndy.com Reviewer Team =================================================================================================================================================== "New Style, New Sound” brought to you by "Armen" features a fresh and innovative sound that combines Hip Hop, R&B and Reggae with ethnic elements from the artists heritage: Armenian, Indian and Arabic. The result is a truly unique sound. The sheer dance-ability and high energy will immediately draw you in, as this album is a big party from start to finish. The beats are slick and the arrangements are all well layered. Armen's vocal performance is smooth and that of a legitimate emcee. He has a powerful delivery and an impressive singing voice as well. The album is very well produced and the songs are all radio ready. Highlights are "New Style, New Sound" which kicks the album off with a bang and establishes a club atmosphere right out of the gates. "High Rolla" features a quirky synth lead, a big bumpin' beat and some nice harmonies in the vocals. "Find A Way" lightens things a bit with a delicate piano lead, heart felt lyrics and a fine vocal performance. It's a nice ballad with cool 80's elements. If you enjoy Club/Hip Hop and like to explore what different ethnicities bring to the genre, pick up this creative CD".

CEO POMEGRANATE MUSIC/Raffi Meneshian =================================================================================================================================================== "The quality on this CD is first rate and "New Style, New Sound" is a refreshing and welcome change in the music industry. I give this CD my highest rating."

STATEOFMUSIC.COM/Brandon Dilks =================================================================================================================================================== "From 1 to 10 the CD is a perfect 10. Brilliantly done Armen! ...when someone has as much talent as he does you'd have to be deaf to give him anything else!"

The Music Review =================================================================================================================================================== "smooth and deffinetly a new sound...has a lot of drive and commercial appeal"

The Music Insider/Scott Wiley =================================================================================================================================================== "I feel that you are extremely talented and I was equally impressed with your style original gimmick and performance....Great songs, great voice, perfect album. Well done